Tuesday, April 10, 2012

Poster roughs.

I started to work on ideas for a poster.
I wanted it to have three things:
- a bold, central, attention-grabbing image
- minimal, yet important/informative type
- a clear web address and QR code



I focused on a gridded, Chuck Close-esque treatment of the background pictures, choosing to overload the imagery with a feeling of experience and variety in a positive and playful context.
Incorporating this image into the logo takes the aforementioned feeling and puts its positivity toward the cause of prolonging Governor's School and brings a community effort sort of overtone to it.

In refining this concept, placement was key. The crucial information also had to be factored in, not taking the forefront but still giving off an air of importance.
The following is me trying to resolve the placement of image and text.

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