I distilled these down to what I thought were the six strongest logos:
After more tweaking, I decided to go with this design- it is structured, strong, and the lack of centered imagery looks progressive.
Sunday, February 26, 2012
Digital logo roughs.
I worked to create logos from my previous ideas and sketches in Illustrator, looking to arrive and something modular that could go with GS's preexisting branding yet still appear new and different.
I distilled these down to what I thought were the six strongest logos:
After more tweaking, I decided to go with this design- it is structured, strong, and the lack of centered imagery looks progressive.
I distilled these down to what I thought were the six strongest logos:
After more tweaking, I decided to go with this design- it is structured, strong, and the lack of centered imagery looks progressive.
Logoform ideation.
I began to brainstorm logos for GSF's Governor's School Advocacy approach, using a template that my peers used in Typography III last semester. It forces creation of imagery based on individual aspects, and combining these overarching symbols in as many ways as possible.
To start out, I isolated the words that I thought described Governor's School Foundation, distilled those down to three main themes, and then chose three more words for each of those themes. I added the letters that are significant to the organization to my chart as well, and then began to combine imagery.
After working on the larger chart, I decided that my results were too separate from the idea of advocacy, so I made a smaller chart with that focus.
From there, I remembered the Governor's School Alumni Association's slogan of "keep the torch burning", referencing the torch in the center of Governor's School's original logoform. Since torches are a graspable object and carrying a torch is (thanks to the Olympics) widely representative of continuing tradition, I thought this approach was worth a shot. (GS is turning 50 this year, consequently)
I chose to frame with either a square or circle, representing stability and continuity, respectively. Multiple hands remarked to a more impersonal, grassroots approach, breaking the space and drawing the viewer in. I wanted to create something that showed strength and community.
To start out, I isolated the words that I thought described Governor's School Foundation, distilled those down to three main themes, and then chose three more words for each of those themes. I added the letters that are significant to the organization to my chart as well, and then began to combine imagery.
After working on the larger chart, I decided that my results were too separate from the idea of advocacy, so I made a smaller chart with that focus.
From there, I remembered the Governor's School Alumni Association's slogan of "keep the torch burning", referencing the torch in the center of Governor's School's original logoform. Since torches are a graspable object and carrying a torch is (thanks to the Olympics) widely representative of continuing tradition, I thought this approach was worth a shot. (GS is turning 50 this year, consequently)
I chose to frame with either a square or circle, representing stability and continuity, respectively. Multiple hands remarked to a more impersonal, grassroots approach, breaking the space and drawing the viewer in. I wanted to create something that showed strength and community.
Goals and vision.
Another session of trying to understand GSF's goals and what they hope to achieve.
Saturday, February 25, 2012
The main ideas and needs of Governor's School Foundation.
After researching and starting the design brief, it was imperative for me to analyze the various needs of GSF and accommodate them in the form of the five projects I would be doing: a logo, poster, brochure, website, and one additional tbd project.
As part of further understanding their needs, associations were made based on literal and metaphorical interpretations of what the Governor's School program does.
As part of further understanding their needs, associations were made based on literal and metaphorical interpretations of what the Governor's School program does.
Organizing my process.
As this was my first time working for a larger organization, I thought researching to organize my research (how meta) would be the best solution to getting my ideas organized to work for Governor's School Foundation. Information in The Strategic Designer (David Holston), Talent is Not Enough: Business Secrets For Designers (Shel Perkins), and in-class discussions allowed me to build a workable process for myself.
Friday, February 24, 2012
Subscribe to:
Posts (Atom)