Brochure front edits.

The front of my brochure in the previous post is seen below.

After receiving feedback that the front of my brochure was too stagnant, I made some variations to make it more dynamic and eye-catching. The following are my attempts at this.
The white stripe is there in relationship with the next page, where a white divider comes into the page from that direction. I ultimately decided to rule it out in favor of making the cover itself stronger.

Governor's School informative brochure.

When the topic of a brochure was discussed, it didn't make much sense considering the focus we've had so far on grassroots advocacy. Brochures are more difficult to distribute, they aren't easily sharable, and getting people to act with a brochure somehow seems a lot more difficult to do than via a poster, flyer, or website. So after some deliberation, it was decided that, seeing as one has not yet been created, an informative brochure about what Governor's School actually is and what sets it apart was the best choice for this project. I started to brainstorm economic, yet atypical layout formats.

After a decent amount of research of similar brochures and about Governor's School and how it presents itself, I started revising digital roughs in InDesign. I arrived at a graphic solution I particularly liked, and you can see that developed below. This solution is 4"x5" when fully closed, and 12"x5" when fully opened, so two can fit on one 11"x17" tabloid size sheet. The brochure's edges fold in and then it folds in half again to fully close. The center spread is what it would look like when halfway opened.

50th Anniversary webpage.

The foundation requested a revamp of their webpage for the 50th anniversary event they're throwing on July 14th. The text scales into very narrow columns on small screen sizes, and they wanted something more like how I handled scaling on the saveNCGS! site with a similar appearance. I dumped the color scheme of the old one to favor a more elegant and subtle scale of light greys and orange/gold. The page can be viewed here.

Governor's School 50th Anniversary logos.

After asking about further needs of GSF, I was told that there was a need to give an identity to the anniversary event celebrating Governor's School's 50 years of being.

I started by looking up logos of other organizations' 50th anniversaries.

After some research looking into the symbology of the number 50, I decided that there was a great power in the number and its associations, and I wanted to reflect that power elegantly. Fifty years is a long time and that age mark comes with connotations of experience, strength, and endurance.

In order to better understand how I could reflect those traits in two numerals, I played around with different styles of typefaces:


After looking at the variation I generated, I suddenly knew that I wanted to go with a classic choice.
I took oldstyle numerals from Caslon and Jenson and combined their forms for the 5, making something both sturdy and energetic. The 0 is simply Caslon.

To further activate the form, I added the trademark Governor's School flame to the 0. Like I've mentioned before, I really feel like this flame is a unique representation for GS as an organization, through both perceived concept and form. It also tends to spring into action along with the 5, complementing it nicely.
I experimented with this relationship below.



I then took my favorite combinations and paired them with NCGS text, set in Minion. This may not be part of the final logo- I just tried to understand how to place the text with the image of the 50.



Further refinement.

Poster finals.

After getting some feedback from Roice, I decided to go with the third design and add a warmer hue to the alumni pictures to make it look more nostalgic and less stark against the orange of the flame.



I also made a 8.5"x11" .pdf version, which is easily printable by most people. I hope to make it available on the website so that Governor's School advocates can post it wherever they see fit.

Poster mockups.

After working a while with the ideas that acted as my starting point, I developed four very similar roughs.

Poster roughs.

I started to work on ideas for a poster.
I wanted it to have three things:
- a bold, central, attention-grabbing image
- minimal, yet important/informative type
- a clear web address and QR code



I focused on a gridded, Chuck Close-esque treatment of the background pictures, choosing to overload the imagery with a feeling of experience and variety in a positive and playful context.
Incorporating this image into the logo takes the aforementioned feeling and puts its positivity toward the cause of prolonging Governor's School and brings a community effort sort of overtone to it.

In refining this concept, placement was key. The crucial information also had to be factored in, not taking the forefront but still giving off an air of importance.
The following is me trying to resolve the placement of image and text.